BlogHer is a network of thousands top Women Bloggers reaching 500m+ Annual Users.
GoMobileFirst did a Proof-of-Concept targetting Google Reader, Pulse and Feedly.
For the first time this Daily App has the backend and front end to allow these users to
casually read offline on their smartphones or rapidly browse on the web.
It features responsive and adaptive native ads, among other usability, user experience and monetization innovations.